Plastic is smart


To address the complexity of the plastic theme, COREPLA, the national consortium for the collection, recycling and recovery of plastic packaging, has launched a new advertising campaign on social networks, YouTube and on the main news media.

With a very precise message: in the age of complexity, of which plastic is a primary symbol, absolute positions are not conclusive. Sharing good reasons can produce a constructive comparison to the problem.

Drawing inspiration from a performance by Marina Abramović, six testimonials clash in unprecedented two-part comparisons. Each couple deals with the theme of plastic with a quick 'hit and answer' accompanied by a slap, reproducing the typical social wall clash, to stimulate a collective reflection.